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Simplicity: The New Competitive Advantage in a World of More,...

Posted by abraham, Saturday, 13th June 2009

Home > Book reviews > Simplicity: The New Competitive Advantage in a World of More, Better, Faster

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Author: Bill Jensen
Publisher: Basic Books

Simplicity: The New Competitive Advantage in a World of More, Better, Faster.
Scary fact: Business information doubles about every three years. In other words, if your job is complex now, in three years you'll have twice as much noise to sift through just to get your work done. Bill Jensen makes no bones about it: Making a job simpler is very hard work, and it's getting harder all the time. But he believes it's possible, and in Simplicity, he lays out concrete steps for managers to follow. For example, he offers a five-step process for launching a new project: Know which few things are important; consider how people will feel when you move forward on these things; use the right tools; create expectations and then manage those expectations; and create a "teachable view" of what you're trying to achieve...Read more
 

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